The Bill Belichick Foundation Partners With Safetytag


The Bill Belichick Foundation Supports First-of-its-Kind Communication Platform between Coaches, Parents and League Administrators to Keep Youth Athletes Safe

Walpole, Mass… (August 10, 2015) – The Bill Belichick Foundation (BBF) today announced a groundbreaking partnership with Safety Tag, an innovative online platform that improves communication between youth coaches, parents and league administrators. Coach Belichick also accepted an invitation to join a notable Advisory Board that includes Cal Ripken, Steve Bisciotti, owner of the Baltimore Ravens and Mike Mayock of the NFL Network among others. This collaboration is the latest in a series of youth-based sports initiatives instituted by the Foundation. 

Safety Tag provides youth sports leagues with an agile and easy-to-use platform built around safety, compliance, and incident management support.  The platform allows parents and coaches to electronically upload and access on-the-go medical records, waivers and emergency contact forms known as Player Safety Files. It helps non-medically trained volunteer coaches handle and prevent injuries, and provides athletic trainers responsible for overseeing multiple teams with a way to tap into emergency information all in one place. 

For Coach Bill Belichick, the decision to partner with Safety Tag was an easy one.  “Safety on the field is critical in the world of youth sports, where there often isn’t a team doctor or group of trainers like there is in the NFL.  Timely access to Information can make a big difference,” notes Belichick.  “The focus fits right in line with the mission of our Foundation, and enables us to impact the game of football where it is played.  We’re proud to help roll out this innovative technology to sports programs that will benefit from it.”

“We’re thrilled to have The Bill Belichick Foundation as our initial benefactor of the Safety Tag Scholarship Program for New England area youth football.  We applaud Coach Belichick’s thought leadership and his support of volunteer youth coaches to provide a better, safer game for their players,” adds Michael Buono, CEO of Safety Tag.  “He shares in our mission to prioritize safety in youth sports and ensure our volunteer coaches have all the necessary tools to keep our children safe. Through the Foundation’s generosity, New England youth football programs will be the first to integrate the Safety Tag platform in their leagues for the players, coaches and league administrators.”

The Bill Belichick Foundation is in the process of collaborating with Safety Tag on which area programs might pilot the program first, and encourages those interested in piloting the program to reach out via BBF’s website:

The way the up-datable cloud-based communication platform works is between coaches, parents and league administrators to securely link vital player information to the main smart phone or tablet used at games duration of the season.  Since most are non-medically trained coaches, there’s no formalized medical oversight at practices or games.  While concussions draw the public’s attention, it’s the reality that 14% of kids between 5-18 years old have a chronic illness such as asthma, allergies, diabetes and a history of a previous concussion.  This program can be constantly updated with new medical information, and allows for real-time incident reporting and emergency action plans.  Coaches will be able to pull up rosters with a click of a button and players’ headshots are flagged if he or she has an allergy or injury.

Safety Tag can be adopted by individual teams and leagues, but Coach Belichick and Buono hope the native application will be adopted by larger youth sports programs, and live inside more universal apps like the US Lacrosse’s or the Head’s Up app currently being used by USA Football. 

We’re so grateful that Coach Belichick is paving the way for what we hope are sweeping safety changes in the world of youth sports,” adds Buono.

“This is a unique opportunity for us to support football programs with a more comprehensive medical oversight,” concludes Belichick.  “Together with Satefy Tag, we can help keep young players out of harm’s way and playing the game they love.  As a coach of growing and evolving athletes, that’s always been the ultimate goal.”   

 About The Bill Belichick Foundation:

The Bill Belichick Foundation aims to provide coaching, mentorship, and financial assistance to individuals, communities, and organizations.  Focusing on the sports of football and lacrosse, its mission is to bring the values of the Belichick family – a love of coaching, leadership, and teamwork to the athletic leaders of tomorrow.  Bill Belichick is in his 41st season as an NFL coach and is the only head coach in NFL history to win three Super Bowl championships in a four-year span. He leads all active coaches and currently ranks in fifth place all time with 233 total victories as a head coach. In addition to his Super Bowl wins, Coach Belichick has coached the Patriots to six Super Bowl appearances: victories in Super Bowls XXXVI, XXXVIII, XXXIX, XLIX, and AFC championships in 2007 and 2012, he was named  AP NFL Coach of the Year for the 2003, 2007 and 2010 seasons.  


Safety Tag Network, LLC is a dynamic mobile safety platform designed to improve communications between coaches, parents and league administrators for real-time injury reporting and incident response.

Safety Tag provides youth sports leagues and youth organizations with an agile and easy-to-use platform built around safety, compliance and incident management support. Parents and coaches can electronically upload and access vital player safety information, waivers and emergency contact forms directly from a smart phone or tablet. Safety Tag is the gold standard management system for how youth sports leagues enforce and implement required safety protocols for all youth based programs.

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